About Multiplex's

• The first multiplex built was in Milton Keynes, Star Wars - explosions, effects, lightings, sounds etc.
• Multiplex were built by film studios who built Blockbusters.
• THE PEOPLE WHO BUILT THE MULTIPLEX'S WERE THE PEOPLE WHO MADE THE FILMS.
• Blockbusters became known when cinema viewing became better with bigger and more cinema screens. 
• More seats were included for a better comfort. This changed the way people watched films, Blockbusters were displayed on theses bigger screens to captivate audience.
• Better sound.
• They had more choice on films, the bigger the spectacle, the bigger the film. 
• Started the hype marketing. 
• The audience wanted more, better effects, bigger screens.
• New experience.

Mini Mock

What social, economical & technological context gave rise to the Blockbuster film 1975-1983? Refer to specific films in your answer.

Technological: 

• Rise of the multiplex's- Blockbusters became known when cinema viewing became better with bigger and more cinema screens. More seats were included for a better comfort. This changed the way people watched films, Blockbusters were displayed on theses bigger screens to captivate audience. 
• They had more choice on films, the bigger the spectacle, the bigger the film. Started the hype marketing. The audience wanted more, better effects, bigger screens.
• VCR's made cinema attendance drop, they were able to watch at home, but bigger screens were at the multiplex.
• Blockbuster's and Multiplex's came around at the same time which means that theres a link between the two.

Social:

• Cinemas became a place to go as films were seen on a bigger scale, they were becoming an event, a marketing strategy.
• People came to watch a Blockbuster because they were spectacles and that they became an event to go to.
• Cinemas were places to go, they gave them an escape from reality, fantasy characters (Star Wars, E.T.), and heroic stories (Superman etc).

Economical:

• Because viewing films became more of a spectacle, the price of a cinema ticket rose, therefore it was easier to gain a profit from producing a film.
• Big budget on Blockbuster meant it changed the way they produced films, they rely on effects to gain a profit, no spectacle no money.
• Leads to sequals - easy to follow, pre-existing audience brought in more money, fans wanted to see what they like.

Film Context

Breaking Bad film

Breaking Bad has a previous audience, therefore it would be good to make a blockbuster out of the TV series.

Movie Name: ?---

Actors: Bruce Willis, Jared Leto

Iconic moment:  Gustavo Face off scene

CGI: meth explosions, 

How does your film fit the blockbuster criteria?

It would be hard for the film to be a global appeal because Breaking Bad is set in New Mexico, so it would be hard to sell to other countries such as the UK. However Breaking Bad has a really large fan base so devoted fans would flock to the cinema to see the film. There is also a lot of products for the TV series. Stunts and explosions could come under SFX/CGI because the production that goes into stunts and explosions still costs a lot. Fans would find a Breaking Bad film enjoyable because there is meaning behind the plot rather than the same bad Vs good plot. Walter White is seen as more of a vigilante by fans even though his acts are illegal. But because they are justified, his means to keep his family alive and greed, drives his determination, which is something that many people can relate to.

With new technology developing, such as Television (advertisement and trailers), internet (piracy), this has changed the way the audience look at films and expect from them (more spectacles). New markets, 3D, these are all the aspects that have developed since 1973. Most movies are childish as the main target audience are the youths, who see the grand marketing and trailers (which is all hyped up to gain the youth attention), those youths decide to go to the cinema to watch the movie. They're making pre-sold films to gain the attention of the youth audience who are distracted by games and internet (interactive audience). Therefore they have to bring the "old" stories back in a new light (CGI, spectacles). They bring in spectacles and do hyped marketing, inorder to bring the youths back into the cinema. They use I-max, 3D effects, high technology to attract the young audience back into the cinema. 

Technology reasons:

• Cut costs by generating effects on computer, style over substance.
• Better quality, better viewing experience.
• Special effects attract audience, spectacle.
• Audience goes to cinema to see big screen, 3D, event etc.
• 3D gets people back in the cinema.

Economic reasons: 

• Easier for people to download films therefore they don't go to the cinema, therefore it's harder to gain  a profit.
• More money put in creates an event, you get money back.
• More money means it difficult to be creative.
• Pre-sold films sell for more because they stick to an idea that sells.

Social reasons:

• Recognisable fan-base, come back to see what's changed, reboot? Have to be pre-sold in order to gain money back, fans buy into franchises.
• Losing interest in cinema, less people go, watch it online.
• Pre-sold films get interest back.
• The audience doesn't just watch films, into interacting (gaming etc)
• Blockbuster's rely on marketing not just word-of-mouth.
• Producers don't want to make a original film incase they lose money so they follow what they know has sold well.

Review on RoboCop Screenshots

Last Key Frame

For my last key frame I will draw the attention away from a fight scene, which would be hard make realistic and most likely too gruesome. Therefore instead I will have a shot of a blood splatter on significant objects, like a toy or family photo. This will insinuate that there has been a murder but doesn't show any gruesome details.

NEW Script Draft