Film Context Exemplar Grid

Contexts	Keywords from question and associated terminology	Describe the context - who, what, why it happened?	Explain the effect on/how it shaped/impacts film PDE	Give examples of Film texts
Technological 1. 3D 2. Online Piracy	- Digital cinema network - Greatly extended audience  choice - Since 2000 onwards	- Advanced broadband since 2000 – Therefore Online Piracy was invented. – For a “Unbelievable”/ Real experience, 3D was reinvented  - Don’t want to take risks (risk adverse) = Formulaic films (present)	Production – piracy has affected the revenue so they make more sequels and prequels to films – Distribution And Exhibition- they’ve now made Netflix, Hulu andletmewatchthis.com. The production companies have taken an ownership over them.	- Amazing Spider Man 2 in 3D - Captain America 2 in 3D - Rio 2 in 3D
				- Netflix - Youtube - Hulu
Social 1. Audience attendance 2. Audience attitude	- Recent years -Audience choice - In UK	- Due to the technological problems listed above – Cinema attendance started dropping, as people found movies just a click away. – At home means it’s free, and more convenient – So people don’t want to go to the cinema and pay so much money	Pre – production - Due to audiences decisions on watching pirated movies online. Studios put pressure on directors to make 3D films, for an unbelievable experience – Tis will bring the audience back into the cinema	-  People prefer staying at home because it’s free and convenience - 19% of theatrical sales have decreased whist ticket prices have been rising!
Economic 1. Recession 2. Piracy – Multiplatform devices (phones, iphone, ipad etc)	- Introduction - Agree with statement? - Audience choice	Recession – Renting more movie cause it’s cheaper compared to the cinema ticket prices. – Pirated videos have become available on mobile phones – This give audience more comfort and another reason to stay away from the cinema.	* Similar to the other points made above.	- 36% of people staying home due to recession - 93% increase in mobile data use of which 69% represented videos