Tuesday, 11 March 2014

Mini Mock

What social, economical & technological context gave rise to the Blockbuster film 1975-1983? Refer to specific films in your answer.

Technological: 
  • Rise of the multiplex's- Blockbusters became known when cinema viewing became better with bigger and more cinema screens. More seats were included for a better comfort. This changed the way people watched films, Blockbusters were displayed on theses bigger screens to captivate audience. 
  • They had more choice on films, the bigger the spectacle, the bigger the film. Started the hype marketing. The audience wanted more, better effects, bigger screens.
  • VCR's made cinema attendance drop, they were able to watch at home, but bigger screens were at the multiplex.
  • Blockbuster's and Multiplex's came around at the same time which means that theres a link between the two.
Social:

  • Cinemas became a place to go as films were seen on a bigger scale, they were becoming an event, a marketing strategy.
  • People came to watch a Blockbuster because they were spectacles and that they became an event to go to.
  • Cinemas were places to go, they gave them an escape from reality, fantasy characters (Star Wars, E.T.), and heroic stories (Superman etc).
Economical:

  • Because viewing films became more of a spectacle, the price of a cinema ticket rose, therefore it was easier to gain a profit from producing a film.
  • Big budget on Blockbuster meant it changed the way they produced films, they rely on effects to gain a profit, no spectacle no money.
  • Leads to sequals - easy to follow, pre-existing audience brought in more money, fans wanted to see what they like.

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