Read & Apply- Case Study of a newly released Blockbuster
Transformers: Age of Extinction
- Post-Genre
- Widest possible audience appeal (male skew?)
- Spectacle - heavy focus on CGI, SFX and animation
- Event Movie
- Big Budget ($100,000,000 plus)
- Star driven
- Product - heavily marketed & hyped/tie-ins/merch
- Not character driven/motivation/depth (non CHN)
- Visual excess & Set Pieces over story & plot
- Franchises & Sequels/Prequels
- Homogenous & Cross-cultural - universal locale or identity
- Video game like experience blurs line between film & gaming
- Pre-sold audience based on novels, comics and games
TRAILER
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