What similarities?
- previous audience
What characteristics?
- Post-Genre
- Widest possible audience appeal (male skew?)
- Spectacle - heavy focus on CGI, SFX and animation
- Event Movie
- Big Budget ($100,000,000 plus)
- Star driven
- Product - heavily marketed & hyped/tie-ins/merch
- Not character driven/motivation/depth (non CHN)
- Visual excess & Set Pieces over story & plot
- Franchises & Sequels/Prequels
- Homogenous & Cross-cultural - universal locale or identity
- Video game like experience blurs line between film & gaming
- Pre-sold audience based on novels, comics and games
- Piracy
- Development
- Hype of movies
- Global appeal to make more money - marketing
Why is Jaws so important?
- It was released nationwide rather than in cinemas at different times
- It was the highest earning movie in history, before Star Wars, at $260,000,000, and it was also the first film to ever exceed $100,000,000.
- Unfortunately, it also changed the way people looked at sharks, and so a lot of people are now scared of them, and so whenever there is a shark attack, people hunt and kill them.
I think that the summer blockbuster focuses on global appeal to make more money for marketing and they rely on the hype of the movie and 'film geeks'. I think that they have no depth in their ploy and they focus on CGI/SFX/animation. Re-creating similar plots. They are scared that if they recreate plots they will lose their fan base.
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