Half Term Homework: Prep for Mock Exam 1 Week 1

TASK 1: 

What was so significant about Jaws?

Jaws is the first film to ever be released nationwide all at once, instead of hitting different theatres all at different times. At a time, it was also the highest earning movie of all history, until Star Wars arrived. It was the first movie ever to go past the 100 million dollar box office. It won several awards and is also listed in many top film lists. It is one of the most successful and groundbreaking films of all time.

Outline the characteristics of a Blockbuster

1. Simple, easy to understand storylines with global appeal.
2. Simple characters with simple motives.
3. Marketed on their spectacular look (inc. CGI). Visual impact may be more important than the dialogue.
4. Marketed as a 'brand' Franchising also includes toys, games, clothes, bed linen...

APPLY:

Identify a newly released Blockbuster now showing at the cinema

Transformers: Age of Extinction (2014):

Transformers: Age of Extinction is an upcoming American science fiction action film based on the Transformers franchise. It is the fourth installment of the live-action Transformers film series starring Mark Wahlberg, Nicola Peltz, Jack Reynor, Sophia Myles, Stanley Tucci and Kelsey Grammer. It is a sequel to Transformers: Dark of the Moon, taking place four years after the invasion of Chicago.

Analyse the promotion and mind map - poster, trailer, merchandising and identify

Alongside the east wall of Columbus Drive heading northbound toward Randolph, there is a massive wall of Transformers propaganda posters.

There are even promotion products already, such as different drink bottles, toys and lunchboxes.

              

And magazines promoting the new film.

Plus a preview of the film showed on the Super Bowl advert.