This video that was shown in our Film Studies lesson to show how companies use Psychoanalysis to tap into our Emotional Subconscious in order to convince consumers to buy their products. This video was from Unilever who showed images and messages that would shock and sadden their customers with something close to their heart, but then turned the situation into something positive because of their products, and that because of their company, and other companies, the world is a better place.
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