Film Lesson: See documentary called The Century of the Self
Bernay's that in his view, cigarettes for women were a form of liberation, a sign of the new, free woman. Cigarettes were seen as something for men, and were a phallic symbol, for women then, smoking was a sign of new feminine power as they took on roles which had traditionally been for men elsewhere: the vote they had just achieved, taking on men's jobs, etc.
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